For the classes next task we were introduced to the idea of creating a music video for a client, we were told the name of the band, we also listened to the tracks we would be working off. From here we were split into teams, my team being "myself, Sarah, Beth, Jack & Janice". Our first task was to group together and find out and create a PowerPoint presentation on the theme of the band itself being "the 1980's". Our research was towards the political views and movements of the 80's, we were set this task to gain an insight on what exactly might work with the bands video corresponding with there interesting style of post modern pop.
Beth and Janice presented our piece of research very well and pulled up some interesting points that could give us some ideas of the design and aesthetic of the video. Our secondary objective was to think and plot the ideas down of the pitch we were to display in front of the class the same day. We had to create and note down the narrative (if any) and design of each individual song and pitch each one individually, some of the ideas I introduced was a girl set in the theme of the 1980's getting ready and making her way down the street in a vibrant and jazzy fashion. Whilst simultaneously a boy from this generation was doing the same but in the normal fashion full of up to date technology. The main idea here was to focus more on visuals, with flashy graphics and a vibrant colour scheme. A few ideas I liked that I brought forward was the colour splashes of each step, the band playing on old fashioned TV's in a shop window and finally the band playing in the street at the end of the video. This idea was for the first song in the list which was "Hot City Nights", the second song was "Dance Floor" in which the focal point of this idea was from Janice.
The idea was to be focused around a roller disco, I thought that this fit extremely well with the theme of the song itself. Again this was to be based around the same kind of visual style and follow on from the narrative of the last in which the boy and girl are trying to connect at the roller disco resulting in choreographed dancing and skating tricks. A few ideas that popped out at me was the idea of using neon colours and UV lights to create some amazing visuals. I also enjoyed such ideas like the smoke on the skates but another idea i had was to do with coloured paint being sprung from every hit on the drums.
Our final idea was to do with the final song which was ran out of love, the focus for this was to shoot the scenes inside a kind of maze. The idea for the narrative here was to show how the boy would be chasing the girl. We did find that our last two ideas were stronger but we did put this one fourth due to we had to have an idea for each song. The next week that followed would be a stronger pitch for all of these as we would be showing them to the client.