Professional Practice: Company Logo Design

So within the company that we are developing i was put to the task of finding/acquiring the logo that will represent the business & will be posted on both our website & business cards. Seen as though we were scheduled to attend several trade events i thought it be only necessary to attain the logo as soon as possible, so i set out to inquire on how we would achieve having access to a designed logo. I first looked into Fiver which Hutch took us through in class, they were certainly reasonably priced & the turnaround time was more than impressive. Yet my partners Araf & Mohammad wanted the Logo done in house from our Graphics team i had been putting together.

So i enlisted Jamie Williams to put together a template for the logo which resulted in a disappointing turnaround time and a lackluster final design. So Araf let him go as he was needed no longer, I then asked Olivia Foxton who in the space of 9 hours came up with close to 25 logo designs and expanded on each of them to an impressive extent. below are the logo designs that were developed.

So these were the two templates that were drawn up, from here i went on to send these too Araf & Mohammad. I received feedback on how they would like the logo's changed, the word that was used was for the logo to be more "prestigious". So with that feedback i put it forward to Olivia & she developed the following designs below.

I was very impressed with the designs above i personally approved of the bottom right logo, Araf & Mohammad on the other hand were infatuated with the top right design and asked me to inform Olivia that the design they wanted developed further would be that one, so here is her further development below. The main criticism that they wanted changed was the alignment of "Limelight" overlapping the text.

These were the outcomes that were drawn up, Going forward the only change was to add "LTD" at the end of Limelight. the final design that we decided on was the 2nd from the bottom. Below is the final design that was drawn up. We were greatly impressed with the final design and were happy to keep the logo design in house as one of our first projects as a team.